Hey, I'm

Tirza ong

Performance-Driven UGC & Paid Ads Specialist. I'm helping beauty, F&B, and lifestyle brands scale through strategic content and high-performing campaigns.

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tirza ong

About me

I’m a digital marketing specialist based in Indonesia working with international brands across the US, EU, and Singapore.My background spans UGC creation, social media management, and paid advertising, allowing me to bridge the gap between creative storytelling and performance marketing.Because I work on both sides, managing creators and producing content myself. I understand how to align brand strategy with authentic execution.Outside of work, I’m a professional dancer and advocate for women’s rights and mental health. Creativity is at the core of everything I build.

• Services

services

What I Do

For Brands
• UGC Creation (short-form, product demos, reviews)
• Paid Ads (Meta & Google)
• Campaign Optimization
• UGC Campaign Management

For Employers & Agencies
• Social Media Strategy
• PPC Campaign Setup & Scaling
• Creator Coordination
• Performance Reporting
• KPI Tracking & Budget Optimization

• Case Studies

Selected Case Study

Singapore B2B F&B

Goal: 1M impressions
Budget: SGD 2,500
Campaign Duration: 28 DaysResults:
• 1.09M impressions
• $1.10 CPM
• Used less than 50% of allocated budgetStrategic Insight:
Optimized targeting and frequency control to maximize visibility while preserving budget efficiency.

Selected Case Study

Singapore French Restaurant

Goal: Conversions
Budget: SGD 1,000
Duration: 30 DaysResults:
• 381% ROAS
• 3,440 conversions
• 3.29% CTRStrategic Insight:
Identified peak demand during weekends and holidays and optimized bidding to capture high-intent traffic.